Add

Produced by design duo Banal Chic Bizarre— quite possibly the best new brand name around —ADD shares a lofty space with a restaurant commonly referred to as ‘the tree house’. BCB merchandise, a quirky blend of utilitarianism and art school bohemian, is the most prevalent, though one-off (and not available anywhere else) brands make occasional appearances too. The young designers also produce a quarterly publication root, with a mission to depict Harajuku street fashion through the eyes of those actually making it. When available, this diminutive backstreet Harajuku shop is the place to get it.