Special promotional site in association with Central Federation of Societies of Commerce and Industry (Japan)

Introducing the world to Japan's hidden gems

Discover Kyushu

While Japan’s larger islands, Honshu and Hokkaido are characterised by a history of isolation and a preservation of all things Japanese, Kyushu - the country’s third largest island - has always displayed a more xenophilic approach. From Dutch settlements, to Korean potters, this love of all things foreign has resulted in a fascinating mix of cultures and influences, which - when peppered with its hard drinking and voracious people and volcanic landscapes - make this curious corner of Japan immensely loveable.

Discover Hokuriku

Like many of the world’s treasured destinations, Japan’s Hokuriku region - bordered on the north by the Sea of Japan and to the south and east by three bands of mountains - is truly off the beaten path. And it is thanks in part to its isolation that centuries-old artistic traditions flourish, tiny spa towns and fishing villages retain their pre-industrial charm, and the area’s extraordinary natural beauty remains relatively untouched.