Golden Brown

The premium burger shop Golden Brown has opened a new store in the third floor food court of Omotesando Hills. Carried on a wave of popular support, it didn’t take long for the Higashiyama burger joint in Meguro-ku, which only opened in April of 2008, to expand to this Tokyo landmark. Golden Brown’s concept is ‘Fast Good’. The implication is that even the hamburger, the king of fast food, can be elevated to something wonderful if you use quality ingredients.

Both shops have a menu that boasts the Golden Brown Burger. A 100% pure beef patty with fresh mushrooms and Dutch Smoked Cheese, its eschewing of lettuce leads to a refreshingly uncomplicated burger. Accented by the sweetness of onions sautéed an amber brown, it tastes as good as it smells. Even the bun is ingeniously prepared. They use an original wild yeast, which takes longer to ferment than usual yeasts. This leads to a bun with a light texture that balances perfectly with the patty and fixings. The bun is so light, the burger so superbly juicy, just one bite and you will swear the thing is 10cm thick, but you still won’t have any trouble polishing it off.