6% Dokidoki

Even in the middle of Harajuku, Sebastian Masuda's lurid pink boutique stands out. This shrine to the 'shockingly cute' offers an array of accessories and clothing in some truly eye-popping colours. 6% Dokidoki has come a long way since Masuda first opened the shop in 1995: gone are the imported US and Mexican items that used to be its main speciality, replaced by ultra-cute originals. A frequent Kyary Pamyu Pamyu collaborator, Masuda likes to work in shades of vivid yellow, pink and purple, with recurring motifs like hearts, stars, ribbons, unicorns and ice creams. Decorative touches like the illuminated make-up mirrors and carousel horse sitting in the window add to the effect: this is about as kawaii as Tokyo shops get.