Genta

This Japanese confectionery shop is located in the busy area of Shin-Okubo station. What makes it different from other shops is that customers have to place an order at least the day before they want their sweets, a system which has been applied since the shop was established 40 years ago. Only one kind of fresh confection is carefully made and the variety changes weekly. The confectionery on sale is not for gifts but for tea ceremonies, and the shop is regarded as one of the best Japanese confectionery shops in Tokyo. If you provide the shop with detailed information of your tea ceremony, such as the season you’re holding it in, the place and even the lighting of the room you plan to use, they’ll make you your own exclusive confectionary.