Rugged Factory Shibuya

Developed as a collaboration between the World brand and Free & Easy magazine, denim brand Rugged Factory keeps it distinctly casual. Prices here are very reasonable, while the selection includes long-running classics like pullover jerseys, chambray button-down shirts, chino pants, single-breasted jackets, items with workwear-inspired materials and gear-like elements such as blouson jackets and vests, and items that can easily be adjusted to seasonal trends. Standard five-pocket jeans can be found for around ¥10,000. These simple designs work for everything from classic Ivy League to oh-so-fashionable preppy styles.